So, here we are again. New York Fashion Week is in full swing and London gets under way this week. I am really looking forward to seeing catwalk shows for
Anya Hindmarch and
Louise Gray as well sampling the 'Off-schedule' shows of
Jena Theo and
Sabina Bryntesson...and as for the after parties..well it would be rude not to wouldn't it?
And just in case you are thinking 'who really cares?', here's a few
numbers. Fashion is worth between £25 and £35 billion (yes billion) to
the UK economy.
London Fashion Week
(LFW) alone contributes £20 million to the London economy and with over
25 years of history is one of the highest profile events in the world.
So it is hardly surprising that some major brands want to get on board.
What may be a surprise is just who those brands are. Vodafone is an LFW
headline sponsor, Mercedes uses fashion as part of its global marketing
platform sponsoring events in over 30 countries and this year Kinder
Bueno is heavily involved with the consumer facing London Fashion
Weekend (rather than the trade oriented LFW).
Marketing Week
had a fascinating insight (if you're into these things) into the
thinking behind these associations - essentially all are trying to reach
out to their target audiences some of whom (women!) have been
under-represented in previous deals (esp. Mercedes and Vodafone).
Enough of the business - what's hot? Well from the look of the
collections presented for SS2013 in New York we are going to be seeing a
lot of prints. I think this is great - you can indulge your inner
girlie or go for a vibrant tribal (all the while staying 'on trend' -
should you care to do so). Just take a look at this photomontage to see
what I mean.
Perhaps the biggest surprise - FLAT SHOES EVERYWHERE. And I mean
everywhere. Victoria Beckham, Marc Jacobs and Carolina Herrera were just
a few all using catwalk models in flats - who knew? Perhaps we get to
look good and feel comfortable too.
At
Get Waisted
we are really looking forward to picking this one up. There are some
wonderful fabrics out there and you don't have to look like a Masai
warrior (unless you want to) - just take a little inspiration. All you
need to do is call Toni on 07947 497342 or email
Toni@getwaisted.co.uk and Get Waisted would be delighted to help.
Lots of love,
Toni