So, here we are again. New York Fashion Week is in full swing and London gets under way this week. I am really looking forward to seeing catwalk shows for Anya Hindmarch and Louise Gray as well sampling the 'Off-schedule' shows of Jena Theo and Sabina Bryntesson...and as for the after parties..well it would be rude not to wouldn't it?
And just in case you are thinking 'who really cares?', here's a few numbers. Fashion is worth between £25 and £35 billion (yes billion) to the UK economy. London Fashion Week (LFW) alone contributes £20 million to the London economy and with over 25 years of history is one of the highest profile events in the world. So it is hardly surprising that some major brands want to get on board.
What may be a surprise is just who those brands are. Vodafone is an LFW headline sponsor, Mercedes uses fashion as part of its global marketing platform sponsoring events in over 30 countries and this year Kinder Bueno is heavily involved with the consumer facing London Fashion Weekend (rather than the trade oriented LFW). Marketing Week had a fascinating insight (if you're into these things) into the thinking behind these associations - essentially all are trying to reach out to their target audiences some of whom (women!) have been under-represented in previous deals (esp. Mercedes and Vodafone).
Enough of the business - what's hot? Well from the look of the collections presented for SS2013 in New York we are going to be seeing a lot of prints. I think this is great - you can indulge your inner girlie or go for a vibrant tribal (all the while staying 'on trend' - should you care to do so). Just take a look at this photomontage to see what I mean.
Perhaps the biggest surprise - FLAT SHOES EVERYWHERE. And I mean everywhere. Victoria Beckham, Marc Jacobs and Carolina Herrera were just a few all using catwalk models in flats - who knew? Perhaps we get to look good and feel comfortable too.
At Get Waisted we are really looking forward to picking this one up. There are some wonderful fabrics out there and you don't have to look like a Masai warrior (unless you want to) - just take a little inspiration. All you need to do is call Toni on 07947 497342 or email Toni@getwaisted.co.uk and Get Waisted would be delighted to help.
Lots of love,
Toni
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