Monday 2 March 2015

Not just for luvvies, London Fashion Week is serious business

Somerset House used to be the home of the Inland Revenue but these days it’s better known as home to London Fashion Week twice each year.

2015 is the event’s 61st year and over 250 designers, some very well-known and some less so, will send their models and autumn/winter creations down the catwalks for the whole world to see.

Front row at a show
Source: celebmafia.com

London Fashion Week is far more than celeb watching and wondering how the average person in the street could possibly afford, let alone be seen in, some of the more outlandish outfits – it’s key for the whole industry as it showcases the best of British fashion, and is a catalyst to increasing exports all over the world.

The industry plays a significant role in our economy, generating £26bn for the UK each year, bringing in £10.7bn from consumers and employs almost 800,000 people.

London Fashion Week gathers orders of some £100m during the five days and the shows are watched online by audiences in 190 countries worldwide, even if this time it’s gone head-to-head with the Oscars.

The spectacular outfits worn by some catwalk models can appear impractical, unaffordable and sometimes plain daft.

Traditionally, says the BBC website, the idea has been that the clothes and styles adopted by the richest in society eventually filter through and influence the rest of us, the so-called "trickle-down" theory - first put forward by the American economist and sociologist, Thorstein Veblen, in 1898.

This has changed over time but the high street is still influenced by what’s shown at London Fashion Week. Sometimes it’s the accessories used, sometimes colour palette, pattern or outfit shape, other times it can be the use of fabric or trim. Copies can appear in high street shops almost overnight, helped by retailers’ access to the internet.

In recent years designers have been collaborating with high street retailers to create affordable versions of their designs. That’s because they don’t only design for one or two special people, they want their designs to influence thousands.

Get Waisted’s owner and designer, Toni Pickles, attends London Fashion Week to take inspiration, gauge and forecast trends, and ultimately bring the latest fabrics, trends and designs through her own collections to her clients and customers in her boutique in Steyning, West Sussex.

Check out this video to see what happened at London Fashion Week Feb 2015

You can see more about Get Waisted on www.getwaisted.co.uk or contact Toni on:

Email: toni@getwaisted.co.uk

Steyning boutique, 98aHigh Street, Steyning, West Sussex BN44 3RD

Open 9.30am-5.30pm Tuesdays to Saturdays, closed on Mondays

Tel: 01903 812992

Mobile: 07947 497342

(with thanks to www.bbc.co.uk/news

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