Fit bodies with style

OK, I know everyone is jumping on the Olympic bandwagon to establish some kind of link with their business and hopefully boost sales. But, especially here in London and the south-east it really is particularly hard to ignore. So, here goes.

You really don't have to have the body of an Olympic athlete to look good - even in modern fashions (not that it hurts) and give me this look rather than the emaciated waifs and strays we sometimes see on the catwalk.

Just to make the point take a look at the pictures below...is there really any question?

 And this is without using some of the more gratuitous imagery of (admittedly beautiful) athletes all around us right now.

Given the lead times on these things fashion has been taking its cue from the athletic world for a while now. At  New York Fashion Week back in March both Altazzarra and Alexander Wang took athletic aesthetics to influence their 2012 Spring/Summer collections.

 

From left Altuzzarra and two from Alexander Wang at NY Fashion Week

And so to Get Waisted. How are we interpreting the 'Athletic Look'? Well, frankly I let Nike, Adidas and the like do the tracksuit/trainer chic. So it is with a rather lighter touch and casting the net a little wider that we tread. How about the sailing events for example? Here are a few examples that would definitely be at home in Weymouth - the venue for the Olympic sailing events -  (now there's a town you don't often get mentioned in the same breath as high fashion) over the next few weeks.

All images courtesy Tristan Glinski - http://www.apix-photography.com/

 Get Waisted - style, fashion and fun with a nod to the Olympics too. What more could you want?

Sit back, enjoy the sun and watch all those other people straining every sinew to win a medal.

Toni.

"Great Corset Giveaway" - don't miss your chance

Great news - we are almost at our initial target for twitter followers and as promised we will do a draw for a fabulous corset from the Get Waisted collection when we get there.  With less than ten new followers to go it could be any time so don't miss out - follow us now (and don't forget to check us out on Facebook too).

And in other news.....picture of the Eco Dress for the Miss England Pageant and Video from when "Get Waisted Set Sail".

Get Waisted Set Sail

 

 

 

 

 

 

 

 

Alyse Louisa Spratt in dress made from a recycled surf-kite

 

 

 

And finally,

Look out for pictures of our new 'mini-collection featured in the video. Sign up for the newsletter now.