If, like I did a few years ago, you thought Valentines Day was just an evil capitalist scheme dreamed up by Hallmark you couldn't be more wrong. In fact its origins can be traced back to pre-Christian times and the Pagan festival of Lupercalia. It seems Roman and subsequent Christian cultures 'adopted' Lupercalia on the basis of 'if you can't beat them, join them. Lupercalia was celebrated from 13 to 15 February in Roman times.
Whilst Lupercalia involved the 'encouragement' of female fertility through men stripping naked and whipping the backsides of young females with goatskin this can hardly be considered romantic love...although I can think of a few former...enough of that. The first linking of romantic love to Saint Valentine seems to have come with Chaucer in 1382 and his Parlement of Foules celebrating the engagement of Richard the II and Anne of Bohemia - "..for this was on Saint Valentines Day when every fowl cometh there to choose his mate" (rough translation).
The first recorded passing of a Valentines note seems to have been from a Frenchman (of course) captured after the Battle of Agincourt in 1415 to his lover and subsequently imprisoned in The Tower. Throughout the 18th century the passing of notes became customary in England and in 1847 Esther Howland of Worcester Massachusetts starting producing cards in the US. In 1913 Hallmark produced their first cards and we were on the slippery slope. By 2010 the market was worth almost $15bil in retail sales in the US and over 1 billion Valentine cards sent worldwide making it second only to Christmas in this regard.
OK, and breathe. Hopefully you're still with me and we can take a look at a few ideas to get those pulses racing (now that's what I call target marketing).
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| A Get Waisted creation for Valentine's Day |
As you can see we have moved on a little from Chaucer - you don't have to go all out 'vamp'. Here is a nice selection from Tight Flavor to illustrate the point.
At Get Waisted we like to add our own spin. As I may have mentioned, I just love corsets and what they can do for just about any woman. There are a few ideas (all from Get Waisted) above - I hope you like them.
Of course, if you want one of these or something similar with your own twist, well that's what bespoke is and the Get Waisted 'Raison d'etre'. Just call me, Toni, or email on toni@getwaisted.co.uk
