Made in Britain

Do you remember when all sorts of manufacturers proudly displayed a 'Made in Britain' label on their goods? The answer is, if you are under 30, then probably not...but why...and are we seeing a reversal of the trend?

Back in 2011 we saw a campaign to adopt a new logo to proudly proclaim goods as British made (following a competition won by Cynthia Lee at Nottingham University). Since then all sorts of people from Ed Milliband to Mary Portas have been keen to show their support. More importantly over 600 manufacturers have now signed up.

Moving to my particular 'oevre', how is this being reflected in the fashion industry? It is clear that British fashion design and designers have a major place on the world stage yet it is increasingly difficult to find clothes exclusively made in Britain. Still Made In Britain is a site dedicated to promoting goods still manufactured in Britain. It is still possible to find a number of companies making clothes that are traditional or 'country' based - Original Montgomery is an example (and about as traditional as it gets - established in 1890 and chosen by the British Admiralty to make the first duffle coats). But you have to dig deeper to find many newer enterprises - especially of any scale.

In fact, at last there does seem to be something of a 'seachange' - to continue the metaphor. During the first of this years London Fashion Weeks there was a distinct focus on British manufacturing. Mulberry (right) has received £2.5mil to build a new factory in Somerset and Sir Philip Green argued for manufacturers to support Britain.

Research suggests this makes commercial sense. 67% of consumers want to see an 'official seal of approval' like the logo shown at the top of this blog and 52% want to see more manufacturing in the UK. As costs rise in China and other parts of the far east an increasing number of manufacturers both within and beyond clothing, are questioning the location of their manufacturing facilities.

For the sake of our young aspiring designers and entrepreneurs as well as the future of jobs for our young people and the economy in general, let's hope we can sustain this trend and create an environment where it is not just an emotional decision but a sound commercial one to locate manufacturing facilities in this country.

A Get Waisted creation - photography by Tristan at Apix Photography

At Get Waisted everything is made here in the UK. In fact even our suppliers of source fabrics and accessories are overwhelmingly UK based - often with a real heritage of their own. Your support is really appreciated. Of course, if you are thinking about a new, special dress why not go bespoke, buy British and Get Waisted!

Love,

Toni.